What you see is what you pay – goibibo.com

In August 2012, I had shared a thought about ability to enter the promo code during the initial stages of user journey instead of payment page in my blog post.

Fast forward, I was able to lead this at goibibo.com, leading online travel agent.

Below is the blog post as on https://medium.com/goibibo-backstage/what-you-see-is-what-you-pay-ea5705941a04


At goibibo, we constantly work towards making our travelers’ booking quicker and easier. We had everything from the book of e-commerce for quicker transaction and more. Saved cards, One-tap payment, Pay at hotel, fastest travel results and more.

We did see that in a typical user’s journey on any e-commerce , user selects the purchase, gets surprised by added taxes, enters the promotion code, uses the wallet and then discovers the exact amount to the penny that he needs to shell out from his pocket. We thought, what if we can reduce these steps from our traveler’s journey and help him make the decision quicker without any math.

When you book your accommodation at goibibo, we calculate the final price for your room including tax after applying the best ongoing promo code and using the money from your goCash wallet.


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When unit economics are screwed – Effect of discounts on the suppliers of e-commerce marketplaces

In the traditional sense, profit is the money that a business makes after accounting for all the expenses.

Profit dictionary

Needless to say, various purchases have become deeply discounted these days, if you do put in a little effort. Groceries can be home delivered with at least 20% discount. Food can be had for free, sometimes you may even get paid to have that lunch. Drives can be taken for free. Stays during vacation are free. The list is nothing but growing.

Consumers have understood the drill. Download the app, create a new account, use a referral code, place the order with for-first-time-user-only promocode, use a wallet for payment and voila! Throw in a bit of wallet loading offers and credit card points on top of it. ‘New user’ is anyways an abused term. Wait for few months without any transaction, a miss-you-promo will be waiting in your inbox.

This post, however, is about how this is playing out at the other side of the marketplace, the service providers or the suppliers.
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A Survey on Surveys

B-School students keep conducting surveys for their term projects leading to flood of survey requests on group emails and social networks during the end of the term. If you are a management student, you would know that. Scene at Indian Institute of Management Rohtak was not different.

Are people really serious while answering surveys? Which category of people are more likely to fill surveys attentively?

Just to have some fun, I conducted a “Survey on surveys” and floated it among the students which was also submitted as a assignment!

Conclusion was interesting too…
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UX – An Overlooked Aspect by Indian Online Ticketing Agents


Three things that Most of the Indian Online Ticketing websites need to do

  1. Improve UX,
  2. Improve UX and
  3. Improve UX.

Isn’t it the pricing that drives?

Not exactly. Of the last 10 trips that you made, how many were reimbursed? Well, That answers why pricing is not always the main criteria to choose the booking agent. What a customer actually needs is a hassle-free way of booking a flight. That’s good enough reason for OTAs to focus more on UX. But somehow, it appears that UX is overlooked by even the top players including MakeMyTrip, Yatra, Cleartrip, Expedia, Ezeego1 and Goibibo.
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