Reading Time: 4 minutes
Undoubtedly, Google maps has been part of our daily lives. For both, the regular trips to know the best route and for the not-so-regular trips to know the route.
The whole product works on the premise that the user is engaged with the app throughout the journey, either by watching the screen or listening to directions . Recently announced AR directions (It’s awesome) is again based on the same premise.
However, this is not really required while taking the familiar routes where the needs are different from turn-by-turn directions. Sometimes, you just need to know the high-level directions and drive on your own without needing to check for directions. Sometimes, you can cover most part of the route without step-wise directions and would need the turn-wise directions only for the other part.
Continue reading “How to make Google Maps better : Personalised Directions”
Reading Time: 4 minutes
“Damn! I should have invested some money in Bitcoin 4 years back.”
“Banks will lose their control. Bitcoin is the next big thing. I should have done it before”
If one is not living in a cave, these are some of the stuff that one must be hearing recently. I haven’t invested in any cryptocurrency and I wouldn’t be doing that anytime soon. As the title of the post suggests, I have my own reasons to do so.
Not exactly a real currency
Real currencies are regulated and guaranteed by a federal body, while cryptocurrencies are valued based on the intelligence of the crowd. I am not exactly a fan of governments’ economic policies but I would definitely prefer it over intelligence of the crowd.
USD has its value because the world trusts the currency and is a de facto currency for carrying out important transactions of the world, including oil. If someone thinks Bitcoin or any other cryptocurrency can bring in such level of trust, I suggest you invest half your net worth in it. All the very best.
Continue reading “My TWO Cents and ZERO F***s about Bitcoin rally”
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Republished from https://medium.com/goibibo-backstage/reserve-at-0-pay-later-78214105d2d6
Yet another first from the leading OTA. You can now reserve your room at goibibo for free and choose to pay at a later date.
We saw that our bookings were too skewed towards check-ins closer to the booking date, with bulk of the bookings happening for check-ins lesser than 48 hours away from the time of booking.
Continue reading “Reserve at ₹0 , Pay later – Goibibo.com”
Reading Time: 2 minutes
In August 2012, I had shared a thought about ability to enter the promo code during the initial stages of user journey instead of payment page in my blog post.
Fast forward, I was able to lead this at goibibo.com, leading online travel agent.
Below is the blog post as on https://medium.com/goibibo-backstage/what-you-see-is-what-you-pay-ea5705941a04
At goibibo, we constantly work towards making our travelers’ booking quicker and easier. We had everything from the book of e-commerce for quicker transaction and more. Saved cards, One-tap payment, Pay at hotel, fastest travel results and more.
We did see that in a typical user’s journey on any e-commerce , user selects the purchase, gets surprised by added taxes, enters the promotion code, uses the wallet and then discovers the exact amount to the penny that he needs to shell out from his pocket. We thought, what if we can reduce these steps from our traveler’s journey and help him make the decision quicker without any math.
When you book your accommodation at goibibo, we calculate the final price for your room including tax after applying the best ongoing promo code and using the money from your goCash wallet.
Continue reading “What you see is what you pay – goibibo.com”
Reading Time: 4 minutes
In the traditional sense, profit is the money that a business makes after accounting for all the expenses.
Needless to say, various purchases have become deeply discounted these days, if you do put in a little effort. Groceries can be home delivered with at least 20% discount. Food can be had for free, sometimes you may even get paid to have that lunch. Drives can be taken for free. Stays during vacation are free. The list is nothing but growing.
Consumers have understood the drill. Download the app, create a new account, use a referral code, place the order with for-first-time-user-only promocode, use a wallet for payment and voila! Throw in a bit of wallet loading offers and credit card points on top of it. ‘New user’ is anyways an abused term. Wait for few months without any transaction, a miss-you-promo will be waiting in your inbox.
This post, however, is about how this is playing out at the other side of the marketplace, the service providers or the suppliers.
Continue reading “When unit economics are screwed – Effect of discounts on the suppliers of e-commerce marketplaces”