How to make Google Maps better : Personalised Directions

Reading Time: 4 minutes

Undoubtedly, Google maps has been part of our daily lives. For both, the regular trips to know the best route and for the not-so-regular trips to know the route.

The problem

The whole product works on the premise that the user is engaged with the app throughout the journey, either by watching the screen or listening to directions . Recently announced AR directions (It’s awesome) is again based on the same premise.

However, this is not really required while taking the familiar routes where the needs are different from turn-by-turn directions. Sometimes, you just need to know the high-level directions and drive on your own without needing to check for directions. Sometimes, you can cover most part of the route without step-wise directions and would need the turn-wise directions only for the other part.

Bike stand

It is very common to see such a contraption on Indian roads. Considering that the usage is in the traffic, the audio is not useful and one needs to rely on the screen. Not really a good idea from safety point of view. Add to this, the glare etc, it takes some effort to read.

Secondly, When the navigation is ON, the battery drains faster. Lot of users keep switching navigation ON and OFF to conserve the battery.

Thirdly, the audio-guided turn by turn navigation sometimes gets irritating. So, users tend to mute even when in a 4-wheeler.

Lets take an example of directions from Lal Bagh, Bangalore to Silk Board junction.

This is how the directions are shown to everyone
Google map Directions

While the map shows the places I might have searched or visited sometime back, they are not of much use for this particular case as long as I am not passing through them. Places or landmarks that need to be passed would make more sense, especially when the user is familiar with the city.


Google map directions zoom


User needs to zoom 3 levels to know that the route is through Dairy circle.

Solution : Routes-in-Summary

Google already has a lot of data of our location history. Check yours here. It already knows the places I frequent and I know, routes I have taken in the past, directions for the routes I needed from Google and much more. Mining this data on the user’s usage pattern on the maps, Google can easily determine how familiar certain user is on a given route. Understanding the user’s knowledge, it can give the routes-in-summary in a personalised manner.

Let’s take a user who had visited NIMHANS Convention center last weekend and has passed through dairy circle and PVR often times in the past, this is how the directions would be:

Take the Hosur road and pass NIMHANS Convention center. Take the flyover at  Dairy circle and continue straight with PVR on your left.

The screen also needs to represent only this information. Isn’t this the way your friend who knows about you would tell you the directions.

Crude visual representation :


Taking a step further

Often times, users are familiar with most part of the route and do not need turn-by-turn navigation for that part.

In this example, the steps involved are 16. Lets say the user passes through Ashoka pillar on his daily commute, he is already familiar with first 9 of these steps till the Ashoka Pillar. These steps can be clubbed to just one step:

Reach Ashoka Pillar on your usual route via Madhavan park.

This can be followed by turn-by-turn navigation for the next steps.

Closing notes

With the data that google has about us, it can determine how familiar the user is with certain route with considerable accuracy. This reduces the cognitive overload of being dependent on the app throughout. This can be further personalised based on what kind of driver one is: one who prefers taking multiple turns in internal roads to reach faster or one who just sticks to the usual route and drives casually or somewhere in between.

By focusing on giving the directions with lesser screen time, I believe this will be in the direction of digital well-being, something that both Google and Apple have been talking about.

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