Undoubtedly, Google maps has been part of our daily lives. For both, the regular trips to know the best route and for the not-so-regular trips to know the route.
The whole product works on the premise that the user is engaged with the app throughout the journey, either by watching the screen or listening to directions . Recently announced AR directions (It’s awesome) is again based on the same premise.
However, this is not really required while taking the familiar routes where the needs are different from turn-by-turn directions. Sometimes, you just need to know the high-level directions and drive on your own without needing to check for directions. Sometimes, you can cover most part of the route without step-wise directions and would need the turn-wise directions only for the other part.
Continue reading “How to make Google Maps better : Personalised Directions”
“Damn! I should have invested some money in Bitcoin 4 years back.”
“Banks will lose their control. Bitcoin is the next big thing. I should have done it before”
If one is not living in a cave, these are some of the stuff that one must be hearing recently. I haven’t invested in any cryptocurrency and I wouldn’t be doing that anytime soon. As the title of the post suggests, I have my own reasons to do so.
Not exactly a real currency
Real currencies are regulated and guaranteed by a federal body, while cryptocurrencies are valued based on the intelligence of the crowd. I am not exactly a fan of governments’ economic policies but I would definitely prefer it over intelligence of the crowd.
USD has its value because the world trusts the currency and is a de facto currency for carrying out important transactions of the world, including oil. If someone thinks Bitcoin or any other cryptocurrency can bring in such level of trust, I suggest you invest half your net worth in it. All the very best.
Continue reading “My TWO Cents and ZERO F***s about Bitcoin rally”
In the traditional sense, profit is the money that a business makes after accounting for all the expenses.
Needless to say, various purchases have become deeply discounted these days, if you do put in a little effort. Groceries can be home delivered with at least 20% discount. Food can be had for free, sometimes you may even get paid to have that lunch. Drives can be taken for free. Stays during vacation are free. The list is nothing but growing.
Consumers have understood the drill. Download the app, create a new account, use a referral code, place the order with for-first-time-user-only promocode, use a wallet for payment and voila! Throw in a bit of wallet loading offers and credit card points on top of it. ‘New user’ is anyways an abused term. Wait for few months without any transaction, a miss-you-promo will be waiting in your inbox.
This post, however, is about how this is playing out at the other side of the marketplace, the service providers or the suppliers.
Continue reading “When unit economics are screwed – Effect of discounts on the suppliers of e-commerce marketplaces”
This weekend, I conducted a session on Social Media Analytics at DMS, IIT Delhi to their management students.
Ostrich time for E-Commerce
With all due respects to the e-commerce ventures…
The survey reports by those fancy researches always show the graph of e-commerce market India soaring northward, exponentially!!! No doubt everybody wants to get a slice from this pie. But what fascinates is everybody thinks they can get it easily, just because it is a growing market. What does it take to start a online business? You may find step by step guide to start an online business starting from 1. Create a logo with any domain name available, 2. Host an open source or paid e-commerce engine 3.Run Google ads and
spam campaign daily on mail and SMS 4.Start shipping through any courier service and rake in profits. Even the Terms and FAQs are copied verbatim. Try Googling them with quotes. :)
Continue reading “Ostrich time for E-Commerce”